Ice Gourmet is an artisanal ice cream shop in Lisbon. We were invited by its owners, Bertílio Gomes and Maria Santos, to design a new visual identity and communication strategy. The original logo, created in 2008, was slightly modified in both shape and color, resulting in several chromatic variations. A new color scheme, typography selection, and illustration style were also introduced. We applied these elements to printed objects such as menus, product tags, stickers, and posters, as well as to various digital promotional materials for social media campaigns and email communications.