A Vida Portuguesa

Graphic Design
2016–Ongoing
Laura Araújo started working as a junior designer at the Portuguese store chain A Vida Portuguesa in 2016, under the supervision of Álbio Nascimento and Kathi Stertzig (The Home Project Design Studio). Since 2020, she has led its design department, where she was joined by Guilherme Sousa in 2024. The studio’s work includes all visual communication for the company, as well as product design. Some highlights of this work are the weekly planner, 100 years Ach. Brito (visual identity), A Vida de Sarah Affonso (visual identity and product design—which received the APOM award), DEPOZITO (visual identity), and a pop-up store at MoMA’s Design Store in New York.

CREDITS
Laura Araújo
Guilherme Sousa (starting in 2024)
Full project credits can be found in the image captions.
Weekly planner. Laura Araújo in collaboration with Álbio Nascimento, Kathi Stertzig and Sónia CostaDEPOZITO visual identity. Laura Araújo in collaboration with Sónia Costa.“A Vida Portuguesa de Carminho”.  Laura Araújo in collaboration with Sónia Costa.“Clássicos da Perfumaria Portuguesa”.  Laura Araújo in collaboration with Sónia Costa.“Novos Dizeres” gold amulets, a collaboration with Portugal Jewels.Sarah Affonso collection. Laura Araújo in collaboration with Sónia Costa.A Vida Portuguesa pop-up at the MoMA Design Store in Manhattan, 2025.

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