Ice Gourmet is an artisanal ice cream shop in Lisbon. We were invited by its owners, Bertílio Gomes and Maria Santos, to design a new visual identity and communication strategy. The original logo (by, 2008) was slightly changed in both shape and color, resulting in several chromatic variations. A new color scheme, type selection and illustration style were also introduced. We used these elements in printed objects such as menus, products tags, stickers and posters. We also designed various digital promotional materials for social media campaigns and email communication.
Typography: Ostrich Sans; Gangster Grotesk
Credits: Guilherme Sousa; Laura Araújo
Client: Ice Gorumet