Ice Gourmet

DATE
2019-2020
GRAPHIC DESIGN
Laura Araújo; Guilherme Sousa
CLIENT
Ice Gourmet
TYPOGRAPHY
Ostrich Sans; Gangster Grotesk

Ice Gourmet is an artisanal ice cream shop in Lisbon, PT. We were invited by its owners, Bertílio Gomes and Maria Santos, to design a new visual identity and communication strategy. The original logo (by, 2008) was slightly changed in both shape and color, resulting in several chromatic variations. A new color scheme, type selection and illustration style were also introduced. We used these elements in printed objects such as menus, products tags, stickers and posters. On the digital front we designed various promotional materials for social media campaigns and email communication.